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Champ Car Rant All For One |
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A Champ Car Blog by Ed Donath
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Cairo, NY -- May is over and the one-trick pony has been led back to the barn. Thus far in the short life of the "unified" Indy series the talk has been about the splitter un-splitting the split, the anomaly of a couple of dubious winners and, of course, the vaunted marquee event.
But that's about to change as the novelty of mergification and the annual month-long propaganda-fest quickly wear off.
Fans and critics alike will be questioning f-inheritor's ability to keep American open-wheel racing alive, let alone prosperous -- especially since the highlight of the marquee event, according to both fans and the shill literati, was the on-camera hissy fit thrown by the series' best-known driver.
As is the case with every sport, people will always be eager to jump on a winner's bandwagon This usually translates into increased attendance revenue and greatly enhanced marketing potential.
However, when the best that the home office sloganeers can muster is "Wait until next year" or in this case, "Stick around while we tweak things for 2011" how can the fan base be expected to grow?
The f-inheritor brain trust [sorry for the oxymoron] inviting engine manufacturers to attend a round table -- even though everyone knows Honda will have the inside line on any changes in the series for the next five years -- is like the Yankees inviting sandlot all-stars to the Stadium to try out for an opening on the roster in 2011.
From this AutoWeek report ...
"Now is the
time to re-energize our sport and look to the future," Speedway boss Tony George
said. "We are committed to creating strong partnership value and opportunities
for our teams by looking at relevant technology that will entice manufacturers
to participate within a cost-conscious formula."
Phony hype like this may create publicity but discerning fans will ultimately realize just how desperate this series is to be more competitive and more widely accepted.
With a plethora of viable series currently available to them, why would any manufacturer be serious about a discussion so far in advance of the would-be 2011 spec changeover? Furthermore, because of the ongoing oil crisis, the auto industry is in such a precarious position today that it is difficult to formulate a marketing plan for the coming year, let alone for five years in the future.
It's all for one all right. One splitter, one unifier, one event, one engine, one temperamental star, one long wait until 2011...
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